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Becoming a member?

Thinking about joining ATP? Wondering how we can help your business succeed?  Look no further

Ambassadors for the Pontiac

Pontiac Tourism Association is a non-profit membership-based organization which works to stimulate and promote tourism in the Pontiac, hoping to make our region a great tourist destination.

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Our Vision

To be recognized as a  major tourist destination in regard to outdoor adventure, leisure and culture. To attract audiences of all kinds, as well as reflecting an expertise, professionalism and friendliness in all our contacts with visitors to the Pontiac region.

Our Mission

By its mandate and its ability to regroup, as well as its expertise and leadership, the Pontiac Tourism Association will support its members in promoting their development, their activities and tourism in order to build the image of Pontiac Tourism and support the economic development and tourism in our region.

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Member benefits

As a recognized Google NFP Tourism Pontiac has access to some incredible resources to promote our region.

  1. $10,000 in free monthly google advertising that will attract tourists to the Explore Pontiac website.

  2. Your business will be featured on, our featured routes, and several google campaigns.

  3. Inclusion in promotional photos and videos

  4. Access to tourism training and networking events.

  5. Access to regular data reports from our Google Analytics.  Who is on our website? how are we attracting them? What are their interests?

Registration Form

If you have made it this far it is time to join ATP.



What is ATP?

ATP is a not for profit organization that represents & supports the tourism operators of the Pontiac region.  As a group of volunteers our goal is to build networks, a brand and attract tourists to our region. 

What is Explore Pontiac for?

Explore Pontiac is a cohesive marketing brand launched by ATP that will take full advantage of the $10,000 in monthly google advertising.  Explore Pontiac is easier to say, find and remember for our guests.  Our social media accounts feature amazing footage and are easily featured on our landing page.

How can ATP help my business?

ATP has accessed incredible funding resources.  Our most recent opportunity is a monthly $10,000 fund from google for advertising.  With the creation and launch of Explore Pontiac we are taking our first steps in launching our Google advertising campaigns.  With $10 thousand dollars in monthly advertising we will target potential consumers and direct them to your website, social media and store front.

Our goals during COVID have been creating amazing galleries of our region and its operators.  Take a look at our social media accounts and you will see the incredible content.  Join and your business might be in the next project!

What about meetings?

Meetings occur monthly from October to June each year.  During the summer months we try to meet but are often very busy operating our businesses.  Meetings typically occur at local businesses on week nights from 6 to 8 pm.  This can vary according to everyone's availability.

What is a featured route?

As operators ourselves we have the ability to create highly attractive themed routes.  Whether agro-tourism, adventure, food, nature and outdoors or cultural we can all benefit from attracting tourist to our amazing local offerings.  The more operators that join the more diverse our offering can become. 

How does Google Advertising work?

We are working with a google marketing expert to create themed campaigns that directly target the clients our businesses are trying to attract.  Our campaigns will be based on the core categories outlined on this landing page.  Our goal is to attract new customers, but also show existing customers that they may be missing amazing opportunities in our region.  Why not stop in at a vineyard, restaurant, farm, local shop or pick up some groceries and gas on your way to an amazing attraction.  Once campaigns are created we will begin tracking and analyzing the data to target our campaigns, improve key words and market directly to those interested in what the Pontiac has to offer.

Claim your membership

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